Reality show data

Reality Show data

Love island

The show was the most-watched programme on TV in 2019 among 16- to 24-year-olds with 622,000 viewers The record number of viewers that season 5 of love island received was on the launch episode in 2019 was 3.3 million views. 42% of love Island viewers are under the age of 30.

The Only Way Is Essex

A huge hit with young adults, the series beat the channel’s slot average share by 187% for Adults 16-24 and by 239% for Adults 25-34. Performing well across the board, Series 25 improved upon ITVBe’s slot for Adults 35-54 and Adults 55+ by 142% and 114% respectively

The X Factor

The sixth series peaked at 19.7 million UK viewers (a 63.2% audience share).

Reality Show ideas

E4 Reality show ideas

-students without phone

-live in different culture/era

-university students swap lifestyles

-OAPs and teenagers swap lifestyle

-documentary reality show about teenage crime

Final idea

-university students swap lifestyles

-targets young audience (16-24) because of the people included in the posters and tv show

-posters include pictures of students looking into the camera in different settings

-posters include E4 logo and the title of the tv show

-the mode of address for my posters will be including the target audience in the cast. I.e. young people, teenagers (target audience of 16-24

-the posters will show different types of university students

E4 Analysis

E4 is a British television channel, owned by the Channel Four Television Corporation which is a publicly owned media company. This means that E4 is a free-to-air channel. E4 broadcast many comedies, reality shows and they also have acquired and imported US shows. The two most watched shows on E4 are The Inbetweeners and the Big Bang Theory. The E stand for entertainment and the content is mainly targeted at 16-34-year olds as they broadcast drama, comedy and diverse entertainment. The demographic is mostly under 18 females with no children. This demographic would mostly be interested in shows that include people the same age as them. They would also be interested in the dramas and comedies that are broadcast on E4.

Statement of Intent

I will be creating four posters for my E4 reality show ‘Student Swap’. The style of my reality show is having students with different economic backgrounds swap lifestyles. Whilst creating my posters for this show, I will be guided by the institutions that are responsible for broadcasting shows like the one I’m making. E.g. the advertising Standards authority and E4.

All four posters will adhere to the ASA’s (advertising standards authority) rules and guidelines for print advertising. This means that my posters will not include nudity or drug use and will not encourage damaging behaviour e.g. violence. My posters will also be made clear to be advertisements and won’t be misleading as they will include the word ‘programme’ and I will add the E4 logo onto each poster.

My adverts must also appeal to the E4 audience and match their ethos as they are the broadcasters of my reality show. E4’s main demographic is 16-24 ear olds and my adverts will include this age group, therefore targeting E4’s audience. I think my reality show would be shown before watershed (broadcast after 9pm) as the content will be suitable for most ages as it won’t include sexual content, violence, graphic/distressing imagery or swearing.

The people included in my reality show are meant to be university students so roughly 18-23-year olds. This age group is also a major part of the target audience meaning they will be represented in a positive but relatable way to make the show more appealing to this audience. Throughout all my posters, I will try to show the students to be academic and creative. I will keep this in mind when photographing people for my posters so that my images reflect the ethos of E4 and accurately advertise the reality show.

The target audience for my show and adverts will be 16-23-year olds to match the target audience of E4 and will mostly be women due to the people included in the cast of my programme.